Client: EyeJack
Website: EyeJack
Overview
EyeJack brings Augmented Reality (AR) and Virtual Reality (VR) experiences to life for museums, events, and venues worldwide, turning static spaces into immersive storytelling environments.
While their product was cutting-edge, growth was stalled. Lead acquisition costs were high, campaigns relied too heavily on Google Ads, and there was no systematic process to identify which audiences or channels converted best.
Prospects Hive partnered with EyeJack to design and implement an omni-channel growth engine. Within months, EyeJack reduced lead costs by 85%, validated their best-fit ICPs, and unlocked $300K+ in new revenue from predictable campaigns across ads, email, LinkedIn, and retargeting.
The Challenge
EyeJack’s marketing funnel was expensive and narrow.
- Google Ads was the only growth lever, and costs were spiraling to ~$200 per lead.
- Campaigns lacked structured ICP testing, so winning audiences weren’t clear.
- Outreach was fragmented, with no synergy between ads, email, and LinkedIn.
- Scaling felt impossible without a repeatable, cost-efficient process.
The team knew their AR/VR experiences had strong market demand but they needed a better system to prove ROI, cut CPL, and engage decision-makers across channels.
Our Objective
Our goal was simple:
- Cut lead costs by building smarter campaign frameworks.
- Diversify growth channels beyond Google Ads.
- Test ICPs systematically to identify responsive markets.
- Build a predictable pipeline that would scale revenue without scaling ad spend.
What We Did for EyeJack
We combined Google Ads, YouTube retargeting, and outbound campaigns powered by Lemlist to build a predictable growth system.
1. Google Ads & YouTube Campaigns
We rebuilt ad creatives around immersive experiences rather than tech features, ran split-tests across Dubai, Australia, New Zealand, and the USA, and layered in both CSV list uploads and keyword-based campaigns. To capture warm audiences, we launched YouTube retargeting ads.
Result: Lead cost dropped from $200 → $30 in just 2 months.
2. Email Campaigns
Campaigns were segmented by geography and ICP type (museums, venues, event organizers). We ran 10–12 variations, testing subject lines, storytelling hooks, and tailored offers like:
- “Transform exhibitions into interactive AR” (museums)
- “Engage 10x more visitors with VR activations” (events)
- “Differentiate your venue with immersive storytelling” (venues)
Result: 8–10% reply rate, steady flow of qualified conversations.
3. LinkedIn Outreach
We identified 1,162 relevant contacts and launched parallel LinkedIn sequences, testing innovation-focused vs ROI-focused angles. Personalized outreach addressed role-specific pain points (curators cared about engagement, event organizers about wow-factor).
Result: ~38% connection acceptance, multiple high-ticket projects initiated.
4. Retargeting & Thought Leadership
We reinforced credibility with retargeting loops. Prospects who engaged via email or LinkedIn were nurtured with YouTube retargeting ads and thought-leadership posts on LinkedIn showcasing EyeJack’s AR/VR case studies.
Result: Strong brand recall loop that converted slow responders into warm leads.
Conclusion & Results
Quantitative Wins
- 85% lower lead cost ($200 → $30).
- $300K+ new revenue in pipeline wins.
- 12+ campaigns tested across geographies & angles.
- Winning offers identified for museums, venues, and events.
- Expanded presence across UAE, AUS, NZ, and USA.
Qualitative Wins
- Clarity on ICPs, data showed museums and event organizers in Dubai & Australia were the strongest responders.
- Predictable pipeline replacing ad dependency.
- Brand recall through cross-channel presence.
What They Had to Say
“Prospects Hive helped us transform our growth engine. We went from relying on expensive ads to scaling AR/VR projects predictably across multiple markets. Their omni-channel approach gave us clarity, lowered costs, and opened doors to major new projects.” — Ali,Dreictor at Eyejack
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